About

With an enthusiastic team of working journalists, professional trainers, coaches and press officers, we bring a lot of talent to the table.

Our team includes ex-BBC foreign correspondents, reporters and presenters on everything from Central TV and Radio 5 Live to Woman’s Hour, the Guardian and the Daily Mail. We also have a strong track record in PR, with trainers who have worked at No 10, the MoD, and Central Office of Information, as well as in the private sector. Many of our staff hold professional qualifications such as the Certificate in Training Practice and Co-active Coaching Diploma. All this adds up to expertly designed courses, realistic and up to date industry knowledge, and supportive coaching to allow your team to give compelling interviews and to present confidently and with impact.

Our directors

Sandra Collins
Sandra is a qualified trainer who designs all our courses and has delivered training in over 50 countries. Before setting up HCM, Sandra was a senior government communicator and head of media training at COI, the UK government’s press office.

Phil Hayes
Phil was a government press officer from the early 1990s until the London Olympics of 2012, during which he worked on royal and ministerial visits and the foot and mouth crisis of 2001. He worked at Downing Street, ran the Health and Safety Executive’s podcast and was a video journalist across government.

Our associates

Stuart Baird
Award-winning PR consultant and trainer Stuart Baird has advised ministers, medics, Hollywood actors and diplomats in a career spanning spells at No10, Whitehall, the NHS, and a number of large corporates.

Peter Burdin
After leaving the BBC, where he was Africa Bureau Chief, Peter has devoted his career to helping young journalists find their feet as a lecturer in International Journalism and Africa Ambassador, connecting companies, investors and universities to Africa.

Gail Downey
Broadcaster and film maker Gail Downey has interviewed everyone from Nelson Mandela to Jason Donovan, and has also worked as a PR consultant in the public and private sectors.

Ali Fisher
Ali is an experienced trainer and facilitator who has worked in both the private and public sectors, designing and delivering training to support all levels, from trainee to Executive Head.

Vicky Jepson
Vicky is an award-winning television producer, specialising in factual entertainment and documentaries.  She has produced programmes for the BBC, Channel 4 and Channel 5, working with high profile presenters including Jo Brand, Graham Norton, Alan Titchmarsh and the Hairy Bikers.

Charlotte Mcleod
A Chartered Institute of Personnel and Development (CIPD) qualified trainer, Charlotte has trained for 10 years across five continents, and led award-winning communications as a civil servant for No10 and the MOD, and at high profile PR agencies for large corporates, such as Visa.

Guy Pelham
Guy Pelham worked as a senior editor for BBC News for more than 20 years. He pioneered many of the technologies now used by journalists, including bonding devices for live streaming, VSAT satellite dishes, smartphone journalism and drones.

Alexandra Taylor
Alex worked in the media for many years, making factual programmes for the BBC, ITV and the Open University. Since 2004 she has been a teacher, currently lecturing in Communication Skills at Birmingham City University. She is also an award-winning writer for stage and screen.

Bob Wade
Emergency planning expert Bob Wade advises governments around the world on crisis preparedness. Bob helps us to create realistic media assets for crisis-focused exercises.

Charlie Walker
Charlie is a print journalist who has worked on national and regional titles. As an Oxfam press officer, he’s also worked across the world to tell the charity’s story through the media.


John Goodman
John has worked in both government and the charitable sector, and supports our team to create realistic social media simulations for crisis exercises.

Kerry Murdock
Kerry is a technical specialist (if it’s broken – she can fix it). Her main focus is video editing and social media. She’s also a Teaching Associate at Birmingham University.