Phil Hayes and Sandra Collins honed their skills as the government’s media training team at the Central Office of Information (COI), working with everyone from government ministers to government vets in their quest to eradicate jargon and raise the standard of interviews to a compelling and exciting level.
Phil Hayes

Phil Hayes has produced videos on subjects as diverse as preparations for major chemical emergencies through to the celebration of England’s oldest lawn tennis club and an invasion of killer shrimp. He’s interviewed medal-winning athletes, bereaved relatives and government ministers – all for news stories that are placed on the websites of regional and national news organisations.

Phil’s an engaging interviewer, who encourages his subjects to be clear and get to the heart of the story without jargon. At COI he ran the Health and Safety Executive’s podcast, and won praise for the creativity he brought to the broadcast.

Phil was also a front-line central government press officer for fifteen years, so he understands how a story can be constructed to help the audience, the reporter and the subject. He is a Member of the Chartered Institute of PR and the National Union of Journalists.

Sandra Collins

As a firm believer in ongoing learning and development, Sandra has acquired lots of letters after her name. She holds the industry-recognised Certificate in Training Practice, has a Masters in Public Communication and is an associate member of the Chartered Institute of Personnel and Development. All of this adds up to courses that are planned, researched and evaluated to the highest standards. She has a particular interest in how training makes the leap from classroom to workplace and holds a particular loathing of ‘one size fits all’ courses that fail to connect to delegates’ day jobs. She has recently trained as a life and career coach, which she describes as terrifying and inspiring in equal measures. She believes that effective training does need to shift people from a place of comfort in order for change to happen – but that this can also be fun, exhilarating and hugely rewarding.